Matty Dalrymple talks with Bryan Cohen about WHAT HAS CHANGED AND STAYED THE SAME WITH AMAZON ADS, including ads as a research tool; whether Amazon product pages are actually getting busier; the impact of A+ content; the advice to go deep rather than wide on ad platforms; how AI is (or might be) changing the ad game; budgeting for beginners; and whether one book is enough for an ad campaign.   Interview video at https://youtu.be/1zBrNjHc7tk   Show notes (including transcript) at  https://www.theindyauthor.com/232---what-has-changed-and-stayed-the-same-with-amazon-ads.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Bryan Cohen is the CEO of Best Page Forward and Author Ad School. He's helped over 30,000 authors learn ads through his 5-Day Author Ad Profit Challenge. He also runs the Author Ad Agency, which helps full-time authors to scale up their self-publishing earnings. He lives in North Carolina with his wife, daughter, and cat.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

What Has Changed and Stayed the Same with Amazon Ads with Bryan Cohen - #232

Matty Dalrymple (DAL-rim-ple) podcasts, writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author. She has written books on the business of short fiction and podcasting for authors, and her articles have appeared in Writer’s Digest magazine. She is a member of the Alliance of Independent Authors.

Matty is also the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts, including CLOSE THESE EYES. She is a member of International Thriller Writers and Sisters in Crime.

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Matty Dalrymple talks with Melissa Addey about THE BIG INDIE AUTHOR DATA DROP 2024, including author income data; whether trad pub income is spikier than indie pub income; the growth of libraries; the continuing popularity of paperback; selling direct; trends in KU; the power of the backlist; behavioral aspects of indie authors (it's not what I would have expected!); the fact that indie and trad is not an either / or decision; and the importance of seeing the bigger picture (not just the shiny objects).   Interview video at https://youtu.be/e0attxCHqGU   Show notes (including summary and transcript)  athttps://www.theindyauthor.com/238---the-big-indie-author-data-drop-2024.html    If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Until recently (when Matty took over the role) Melissa Addey was The Alliance of Independent Authors Campaigns Manager, focusing on ethics and excellence in self-publishing, as well as an author of historical fiction set in China, Morocco, and Ancient Rome.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

The Big Indie Author Data Drop 2024 with Melissa Addey - #238

 Matty Dalrymple talks with Jessie Kwak about CREATING YOUR OWN COMMUNITY. Our conversation was triggered by the fact that Jessie recently hosted the first Author Alchemy Summit, and I wanted to find out what had made her decide to dive into this huge community-building undertaking. But even if organizing your own conference isn’t on your bucket list, the best practices she shares are generalizable to all sorts of other big projects that might be on your wish list: testing your commitment to a major undertaking, the importance of engaging a team of helpers, the challenge of delegation, battling imposter syndrome, gathering supporters and offering them opportunities (rather than asking for favors), achieving balance with the rest of your work, the importance of avoiding task-switching, and following the flow of your energy. I also think that hearing about what is involved in being a conference organizer can help us be better (and more empathetic) conference attendees, but Jessie also offers some great practical tips for us as attendees, including how to find the conferences that best meet our goals and networking for introverts.     Interview video at https://youtu.be/nYzT1gxxK90     Show notes (including summary and transcript) at  https://www.theindyauthor.com/237---creating-your-own-community.html     If you find the information in this video useful, please consider supporting The Indy Author!  https://www.patreon.com/theindyauthor  https://www.buymeacoffee.com/mattydalrymple     Jessie Kwak is an author and business book ghostwriter living in Portland, Oregon. When she’s not writing, she can be found sewing, mountain biking, or out exploring new worlds both at home and abroad. She is the author of a supernatural thriller, two series of space scoundrel sci-fi crime novels, and a handful of productivity books including From Chaos to Creativity and From Big Idea to Book.     Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.

Creating Your Own Community with Jessie Kwak - #237

 Matty Dalrymple talks with Tiffany Yates Martin about CREATING CHARACTER MOTIVATION: THE FALLACY OF MAGICAL KNOWING, including an explanation of what "magical knowing" is, what leads a writer to fall back on it, and the signs that you're relying on it; the importance of understanding the character's overarching goal and of laying in brushstrokes of both context and specifics; the challenge of finding balance; the power of dissecting your own story and the value of outside eyes; and the pitfalls of "magical ignorance."     Interview video at https://youtu.be/XSfCN3tehZs     Show notes (including summary and transcript) at  https://www.theindyauthor.com/236---creating-character-motivation-the-fallacy-of-magical-knowing.html     If you find the information in this video useful, please consider supporting The Indy Author!  https://www.patreon.com/theindyauthor  https://www.buymeacoffee.com/mattydalrymple     Tiffany Yates Martin has spent nearly thirty years as an editor in the publishing industry, working with major publishers and New York Times, Washington Post, Wall Street Journal, and USA Today bestselling and award-winning authors as well as indie and newer writers. She is the founder of FoxPrint Editorial and author of INTUITIVE EDITING: A CREATIVE AND PRACTICAL GUIDE TO REVISING YOUR WRITING. She is a regular contributor to Writer’s Digest, Jane Friedman, and Writer Unboxed, and a frequent presenter and keynote speaker for writers’ organizations around the country. Under her pen name, Phoebe Fox, she is the author of six novels.     Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

Creating Character Motivation: The Fallacy of Magical Knowing with Tiffany Yates Martin - #236

 Matty Dalrymple talks with Rob Hart about THE SOURCE CODE OF STORYTELLING, including the importance of making your readers laugh; getting rid of the rituals; doing a backwards editing pass; posing the villain as the hero of their own story; not counting out the Riders of Rohan; and writing an outline and throwing it out.     Interview video at https://youtu.be/X_rCsIB6Zdw     Show notes (including transcript) at  https://www.theindyauthor.com/235---the-source-code-of-storytelling.html     If you find the information in this video useful, please consider supporting The Indy Author!  https://www.patreon.com/theindyauthor  https://www.buymeacoffee.com/mattydalrymple     Rob Hart is the author of THE PARADOX HOTEL and THE WAREHOUSE. He also wrote the Ash McKenna crime series, the short story collection TAKE-OUT, the novella SCOTT FREE with James Patterson, and the comic book BLOOD OATH with Alex Segura. His next books, coming in 2024, are ASSASSINS ANONYMOUS, and DARK SPACE, the latter of which is co-written with Alex Segura.     Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

The Source Code of Storytelling with Rob Hart - #235

Matty Dalrymple talks with Michael La Ronn about THE POCKET GUIDE TO PANTSING, including honoring what your brain is trying to do; retrospective outlining for pantsers; cycling through your story; meeting the characters where they are; surprising the reader (and yourself); the challenge of writing into the dark across a series; using AI to create a story bible (but how spreadsheets still work better than AI); differentiating fear from anxiety; and giving yourself permission to trust yourself. You can also listen to me talk myself into the viability of using pantsing for mysteries.   Interview video at https://youtu.be/C40q2qkJ4SM   Show notes (including transcript) at  https://www.theindyauthor.com/234---the-pocket-guide-to-pantsing.html   If you find the information in this video useful, please consider supporting The Indy Author! https://www.patreon.com/theindyauthor https://www.buymeacoffee.com/mattydalrymple   Michael La Ronn is the author of over forty science fiction & fantasy novels and self-help books for writers. He runs the popular YouTube channel Author Level Up and serves on the staff of the Alliance of Independent Authors as a US Ambassador, and he also co-hosts the AskALLi Member Q&A; Podcast.   Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She is a member of the Alliance of Independent Authors.

What Has Changed and Stayed the Same with Amazon Ads with Bryan Cohen - #232

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