The Coach Business School Podcast

What Have I Got To Offer As A Coach? I’m Just A Normal Person!


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Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person!

Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles, and your unique experiences are your greatest assets when it comes to building a thriving coaching business.

What You’ll Learn in This Episode:

  • Why “normal” is your coaching superpower
  • The myth of the expert coach (and why it holds people back)
  • How storytelling builds instant trust and connection
  • Why real people want to work with real people
  • How to turn your experience into your expertise
  • The truth about accreditations and what really attracts clients

Timestamps:


00:00 – 01:00 The real reason you’re enough
01:00 – 02:30 The mission behind the Coach Business School
02:30 – 04:00 The myth of the expert coach
04:00 – 05:30 Real people want real coaches
05:30 – 07:00 The story that hooks hearts
07:00 – 08:30 The authenticity advantage
08:30 – 10:00 From experience to expertise
10:00 – 11:30 Everyone’s tuned to ‘What’s in it for me?’
11:30 – 12:30 Forget accreditations — tell your story
12:30 – End The one thing you must remember

Links & Resources:

Join the Coach Business School: Ready to start or grow your coaching journey? Whether you want to get accredited as a coach or master the business of coaching, you can train directly with Andy at the Coach Business School — the home of successful coaches.
 👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Take your next step with the Coach MBA — Marketing and Business for Accredited Coaches, designed to help you build a sustainable, thriving coaching business.
 👉 Learn more at coachbusiness.school

If this episode inspired you, please follow, share, and review the show — and don’t forget to visit coachbusiness.school to join me and the community of successful coaches.

Let’s do this.

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The Coach Business School PodcastBy Andy Ramage