Join VisionPointers Sarah Mullins and Kelly Glendenning in this episode of Rock Enroll as they explore what higher education can learn from other industries about marketing and branding. Focusing on the idea that audiences are more than just demographics, they dive into understanding behaviors, interests, and motivations to create personalized marketing strategies. With engaging examples and insights from successful brands like Oura Ring, they provide actionable takeaways for higher ed marketers to move beyond broad categories and focus on specific student aspirations.