In this episode, I tell a story from inside a horse corral that changed how I see sales, leadership, and customer attraction.

We tried everything to push three horses through an obstacle course we’d set up. The more we pushed, the more they resisted. When we stopped forcing, calmed down, and simply moved with intention, the horses followed on their own.

That’s the exact shift most owners need to make in their business.

Instead of more scripts and more pressure, you need a different way of showing up as a leader. Your energy, presence, and clarity are what make your business magnetic — not just your marketing.

What you’ll learn:

Why your “sales problem” might actually be an energy problem

How forcing, chasing, and over-talking push good customers away

What it looks like to lead with calm confidence instead of desperation

How to invite people into your process without dragging them

Three practical shifts to become a more attractive leader in your market

3 Practical Takeaways:

Reset your intention before important conversations so you show up as a guide, not a chaser.

Stand with your customer in their reality before you ever explain your process.

Work on becoming the kind of owner you’d want to follow — calm, clear, and consistent.

If you’re a local service business owner who feels like you’re always pushing, always chasing, and never quite ahead, this episode will help you start turning your business from a draining job with overhead into a life asset that gives you margin back.

Lead better. Work less. Live more.

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