Today is the day! The Decelerator winter cohort is officially open for registration!

Launching the same offer a second time isn’t the same as starting from scratch — and pretending it is can make things harder than they need to be.

In this episode, I’m breaking down how I’m approaching the second launch of the Slow & Steady Decelerator, including what I didn’t prioritize this time around, why second launches often feel tougher than the first and why I chose capacity and alignment over growth.

✴️ Registration for the winter Decelerator cohort is open January 22-29! Sign-up before 01/26 to save $250 and get a bonus 60-minute strategy session. Learn more & join here.

Mentioned in this episode:

Moving from overthinking to clarity in the Decelerator with Heini Tallent

The Science & Soft Underbelly of Visibility with N. Chloé Nwangwu

RIP my audio course with Taylor Elyse Morrison

What does Amelia Hruby think I should do?

2026 Creative Small Business Marketing Trends

Nicole Cloutier // Copy Poetics