Personal Business

The fall launch of the Decelerator didn’t exactly go as planned… In fact, it was a complete and utter flop - with zero program spots selling.

Nicole Cloutier of Copy Poetics joins me for a chatty episode to unpack all it. We talk about:

• My launch strategy, including #’s!
• Why this launch felt both strong and stale
• What Nicole is seeing inside other people’s launches
• The gaps in my own marketing pre-launch
• How AI has me questioning my value as a marketing strategist
• Brainstorming what comes next

This episode is filled with lots of personal business as well as really helpful information that will be useful for any small business owner who uses email marketing to launch, especially if you are selling a service-based offer!

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You know that feeling when you're busy but not building momentum? That doesn't mean you're *bad* at business, you're just trying to run your business and build it at the same time - without any evaluation criteria to know what's working.

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When the vibes in your business are "loadbearing," your branding and positioning matter more than almost anything else.

In this ✨BONUS✨ episode of the Unbranding series I'm joined by Sharon Wagner, from Swail Studio to chat about:

• How she knew it was time to rebrand her business
• The foundational work that came long before the visuals
• What it means to step in to a new identity
• The work of integrating your new brand
• Expert tips for knowing when it's time to rebrand and working with a signer for the first time

📍Map Your Marketing, Make More Sales Mini Audit

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In this final episode of the Unbranding series, I talk about a market research interview that made a lasting impression and why I don't think slow or steady resonate with small business owners right now.

✴️ Book an Audit & Action Intensive!

It's All Poetry with Nicole Cloutier - Steady & She Goes

What are the actual *tasks* involved with unbranding? In this episode, Amanda outlines how's she organized the project into four categories, the primary tasks for each and what she's done so far.

Want a copy of the to-do list? Send me a DM on Threads or email [email protected].

Unbranding Slow & Steady Studio was very much a gut instinct. And I also had data to back it up. In this episode, I share how looking at my data helped validate my intuition. Plus insights from the Small Business Metrics Survey and an Audit case study.

Mentioned in this episode:

• Building Bridges: Free Audit & Growth Marketing Workshop
• Small Business Metrics Survey
• Audit Intensives

What parts of the business are changing and what’s going to stay the same? In this episode of Personal Business I share all the details, including the four business foundations that are staying the same:

• The feminist business principles and values that underpin everything I do
• My commitment to supporting service-based small business owners (especially the creative, witchy and weird ones)
• My belief that persistent, consistent effort beats rushed work any day of the week
• The data-driven, Just Enough approach to building simple, sustainable and effective marketing strategies that actually help my clients grow (i.e. make money)

✴️ Book your Audit Intensive!

Mentioned this episode:

• Madam Adam’s Instagram
• Together Studio
• My core business values
• Decelerator Fall 2026 Waitlist!
• Subscribe to my newsletter
• www.amandalaird.com

A new chapter for Slow & Steady is emerging. Not a re-brand, something... bigger and better.

Hit subscribe for updates along the way.

This is the story of how a stuffed dragon on a stick turned things around for a Major League baseball team and... me? How and why I'm prioritizing fun in my business this summer.

Join the free Just Enough Session on July 21!

And download the Metrics Make Us Feel Things: Small Business Survey Report.

Earlier this year I had a brilliant new idea for a 1:1 and got to work on building it out, starting with market research.

But once I had the research results I realized I didn't need a new offer, I needed to update the messaging and positioning I was using for the Slow & Steady Decelerator.

In this episode I share why I believe that market research is one of the most powerful but underused tools for solo business owners and how I used market research to reposition the Decelerator ahead of the spring cohort launch.

→ Join the Decelerator waitlist! Registration opens April 30-May 7!

→ Download Metrics Make Us Feel Things: Small Business Survey Report