This morning I woke up with crystal clarity about what's next.

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Last summer I worked with coach Taylor Elyse Morrison because… I felt like my business wasn't quite working. Together we mapped out a plan for an audio course that never saw the light of day despite being fully written and ready to go (with a waitlist).

Today Taylor joins me on the pod to talk about that experience and how it ultimately planted the seed for Personal Business. We also chat about embracing a spirit of experimentation, ending projects and why taking a full time job right now would feel like failure, how primary parenting affects my creative energy and Taylor’s Whirl Effect Framework. 

🌐 Connect with Taylor at https://www.taylorelyse.com/ and https://www.yourcareertailor.com/.

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And just like that… It’s August! In this episode I’m reflecting on the past month and how it’s felt a lot more like business as usual lately with a host of new client work. How did falling into old patterns and relying on tried-and-true tactics feel? And thinking about a new offer to launch for the fall. 

Mentioned in this episode: 

• Personal Business #6 - What if I was wrong?
• Personal Business #7 - What does Amelia Hruby think I should do?
• Webinar to Nowhere
• Mini Map Audits

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While I'm still a bit unclear as to how or if or when my offers and business model might be evolving here at Slow & Steady, I have landed on a pretty important (and exciting!) decision: my title.

As of today, I am officially officially calling myself a Growth Marketing Strategist for creatives, solopreneurs and small businesses.

In this episode, I'm sharing a bit more about how I landed on this title, how I'm defining Growth Marketing and why I think this is the best way to describe my work and approach to marketing strategy.

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Sometimes business advisors need a little advice on what to do too. 

And when I’m in need of a fresh perspective, the first voice note I’m sending is always to my biz friend and host of Off the Grid, Amelia Hruby.  

So of course Amelia is our inaugural guest here on Personal Business!

I’m thrilled to share our recent conversation on everything from 2025 business trends (everybody is tired and everybody is launching) to my fear of inadvertently becoming a coach-coaching-coaches kind of coach.

Plus, I reflect on what felt so good about the small group beta experiment I ran earlier this year and Amelia taps into my Sacral Generator Authority to ask me some yes or no questions about potential new offers.

Could I be coming around to a done-for-you offer? Tune in to find out!

🌐 Connect with Amelia Off the Grid, at Softer Sounds Studio or ameliahruby.com.

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After a great week onboarding new clients, upward trending revenue and feeling like I’ve got my business groove back I start to question if maybe I was a little too quick to declare that my business wasn’t working?

In this episode I reflect on:

✨ A recent conversation about the difference between something not working and not fully trying;

✨ How I drastically underestimated my own grief and how that affected me and my business this year;

✨ And a gentle, loving reminder from a biz friend that there were very real things that need to change to make Slow & Steady sustainable and profitable for the long term. 

Additional reading: How to write a newsletter from the depths of despair.

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Head's up, the audio may be a little quieter than usual as I had some tech challenges (i.e. I forgot to turn on my mic so it was recorded through the inline mic on my headphones).

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💻 Join the free Just Enough Session on July 16

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So far I’ve talked to 14 of my current and past clients, the almost clients that I sent proposals to but didn’t convert and fellow small business owners to hear more about what’s hard about being in business in 2025; why they chose to work with me (or not); and what parts of my current offers were compelling and what doesn’t connect. 

💻 Join the free Just Enough Session on July 16

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It's been about a month since the Personal Business project began. Amanda Laird reflects on what she's learned over the past few weeks, dives into an exhaustive list of all she's done to learn about what is and isn't working in her business and shares a few updates on what's coming next.

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💻 Join the free Just Enough Session on July 16

💌 Subscribe to the Slowdown

Service providers mentioned in this episode:

• Andrea Reeves // Type C Creative
• Ceels Lockley
• Laura Sinclair // This Mother Means Business
• Lindsay Little // Soma Lingua
• Nicole Cloutier // Copy Poetics

Gather 'round while Amanda Laird shares the Slow & Steady lore - the seed that first planted the idea of entrepreneurship in her mind 12 years ago, how following the vibes and not a traditional business plan led her here today and staying open to the shape of the next chapter in work/life.

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Before jumping into new strategies and tactics, every Slow & Steady client engagement starts with an audit to figure out what works and what definitely doesn't.

In this episode Amanda Laird turns the tables and uses the Just Enough Marketing Framework on her own business and uncovers some, let's say, uncomfortable truths about how she's showing up (or not).

Subscribe to the Slowdown, your free, weekly dose of marketing strategy that won't give you the ick