Ever wonder how the dog food, supplements, and enrichment tools you buy actually make it to the shelf?
In this behind-the-scenes episode of Straight Up Dog Talk, Em takes you inside SuperZoo, the largest pet industry trade show in North America. From shiny new products to quiet value-driven conversations, this episode reveals what most dog parents don’t get to see: how brands pitch, what gets funded, and what you should look for as a conscious pet consumer.

You'll Learn:

• Hear how Em evaluates dog food, supplements, and enrichment tools for quality and alignment

• Learn why transparency and brand values matter more than influencer buzzwords

• Get inspired to be a more confident, educated consumer—without falling for the hype

Press play to step into the future of pet wellness and make smarter, more intentional choices for your dog’s nutrition, health, and happiness.

Straight Up Dog Talk Extras:

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This podcast explores real-life dog behavior and training, diving into reactivity, barking, dog anxiety, aggression, picky eating, gut health, and dog food—while unpacking enrichment, mental stimulation, supplements, calming aids, and holistic pet wellness. Whether you’re raising a rescue dog, supporting a senior dog, managing a velcro dog, or just navigating life with a dog who’s asking for more, you’ll find practical tools to build trust, strengthen communication, and create a safe, thriving life together.