In this episode Mandy pulls back the curtain on a surprising lesson she took away from sitting in a room full of ad managers: the best ads in the world won’t fix a broken funnel.

From messy customer journeys to ghosting leads after a freebie, she explains why ads only scale what’s already working and how to make sure your backend systems are ready before you pour money into traffic.

If you’ve ever said “Facebook ads don’t work” or wondered why your campaigns aren’t converting, this episode is a must-listen.

In this episode, we cover:

• Why ad creative and targeting can’t save a messy funnel
• The most common backend mistakes that waste ad spend
• Real client examples where the system — not the ads — was the problem
• 4 simple steps to prep your funnel before you spend another ad dollar

Action Steps from This Episode:

1. Audit your funnel path: Can someone go from opt-in to offer without confusion?
2. Check your follow-up: Do you nurture beyond the first 3 emails?
3. Simplify your tech: Eliminate duplicate tools and friction.
4. Know your numbers: Track key metrics before scaling.

Want help unmessing your own business?

Head to www.mandyparkinson.com and book a call to chat!

Where We Can Connect:

Podcast Website: theunmesspodcast.com

Platform Website: unmessstudio.com

Instagram: @mandydparkinson