If your funnel feels like a bit of a disaster rather than a smooth client journey, this one's for you.
I’m walking you through the exact 5-part process I use with clients to audit and simplify a messy funnel without scrapping everything and starting over.
In this episode, we cover:
- The most common signs your funnel is a hot mess (and what to do about them)
- Why your lead magnets might be floating instead of funneling
- How to map your entry points and offer flow for clarity
- A simple automation triage system using Red, Yellow, and Green folders
- How to fix ghost-town follow-ups without writing 15 new emails
- The only 3 funnel metrics you really need to track
Action Steps from This Episode:
1. List every opt-in and lead magnet and map what’s supposed to happen after each one.
2. Review your offer flow to make sure each funnel points clearly to the right next step.
3. Clean up your automations and archive what’s old, review what’s unclear, and label what’s active.
4. Walk through one funnel path as if you're a new lead and add 1 follow-up email.
5. Track opt-in, open/click, and conversion rates, even if it’s just rough numbers.
Want help unmessing your own business?
Head to www.mandyparkinson.com and book a call to chat!
Where We Can Connect:
Website: theunmesspodcast.com
Instagram: @mandydparkinson