When I invited Peju onto Branding Book Club, I thought we were going to talk about content creation.

We did.

But somewhere along the way, the conversation became about something much bigger.

Purpose.

Identity.

Fatherhood.

Authenticity.

And what happens when you finally stop trying to be who you think people want you to be.

A few months ago, Peju started taking content creation seriously. Since then, he’s built a growing community online by sharing his life with honesty and vulnerability.

But as he says in this episode, the biggest thing content has given him isn’t followers. It’s purpose.

If you’ve ever questioned your path, struggled with identity, or wondered whether putting yourself out there is worth it, I think you’ll enjoy this conversation.

What's one thing that's given you a sense of purpose? Let us know in the comments.

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🎙️ Branding Book Club is a podcast exploring branding, marketing, creativity and the stories behind the people building them.