What if helping the environment isn’t profitable for my business?
Andrew Winston answers tough business questions about the climate crisis.
See all eight questions on our playlist here: https://www.youtube.com/playlist?list=PLzAU8TPKsJuYj9HwKPXjbgBPWqUFRtDIZ
Big shifts need to happen in business so the world can avoid the most catastrophic effects of climate change. But it can be difficult to know what your role is in this process–and you may even wonder whether you can make a difference at all.
Does what you do as an entry-level employee or a small business owner really matter? Can we get where the science tells us we need to be within capitalism? And is it worth being optimistic when the planet seems doomed?
Andrew Winston, the author of the Big Idea article “Leading a New Era of Climate Action,” https://hbr.org/cover-story/2020/01/leading-a-new-era-of-climate-action, can help. HBR approached him with some questions and concerns people may have about climate action –and some questions we had ourselves.
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