Have you ever heard the saying, "Your marketing is a marathon, not a sprint?" 

Launching is the sprint. And it should make up a much smaller portion of your overall time spent marketing. 

When you start to look at marketing as a marathon, it makes sense AND takes a lot of pressure off. As a marathon runner, you have to pace yourself. You have to nourish yourself. You have to learn ways to preserve your energy so you can push yourself during the last leg of the race (the sprint). 

So, what does it look like to treat your marketing as a marathon? Tune in to this podcast episode to find out.  Note: This podcast was inspired by Monica Schrock, who told Robyn this is what she says to her copywriting clients. Find her on Instagram or at her website.

 

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess.dalrymple

 

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

 

 

Intro music by Danya Vodovoz