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What if retail media & e-commerce shared an AI brain? - ft Constructor's Jason Zollan
Every signal matters.
Even the ones you'd rather ignore.
In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions.
On the #ShinyNewObjectPodcast, we talk about how to stop chasing vanity metrics and treat the full shopper journey as one system.
And we discuss how retail media and e-commerce should share an AI brain.
Intrigued? Tune in now.
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By Tom Ollerton
5
88 ratings
Every signal matters.
Even the ones you'd rather ignore.
In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions.
On the #ShinyNewObjectPodcast, we talk about how to stop chasing vanity metrics and treat the full shopper journey as one system.
And we discuss how retail media and e-commerce should share an AI brain.
Intrigued? Tune in now.