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In this episode of The Power Within, Keith Power speaks with Alex Knight, founder and CEO of The Whisky Cask Club, about patience, conviction, trust and long-term thinking in a world obsessed with speed.

Alex’s business is built around whisky casks - a product that cannot be rushed. Unlike many fast-moving investments or volatile markets, whisky requires time, provenance, discipline and belief. You may have to wait years to find out whether you were right.

But beneath the whisky story is a much bigger leadership lesson.

Keith and Alex explore what it means to see value before it is obvious, how to build trust in a market many people do not fully understand, why integrity matters when selling alternative assets, and how patience can become a commercial advantage.

They also discuss the realities of entrepreneurship, the role of timing, the importance of provenance, the temptation to scale too quickly, and why some businesses are not built for fast exits -  but for long-term legacy.

In a world that rewards speed, visibility and immediate results, Alex’s story is a reminder that not everything of value reveals itself quickly.

Sometimes leadership means holding your nerve when everything tells you to move faster.

In this episode:
Alex’s unlikely path into whisky casks
Why whisky rewards patience and long-term thinking
How to build trust in an opaque market
The importance of provenance and third-party verification
Why integrity matters when growth is tempting
The difference between fast business and constant business
What whisky casks can teach us about leadership and legacy

Guest: Alex Knight, Founder & CEO, The Whisky Cask Club
Host: Keith Power, The Leadership Philosopher
Podcast: The Power Within

Tune in for an inspiring conversation that will leave you equipped with the tools to lead with confidence, overcome obstacles and unlock The Power Within

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