I've gotta say, this is old school, taking me back to '88, '89, the year of the bass, Uncle Luke, and the 2 Live Crew, because today we're chatting with Johnathan Price, YouTube personality and content creator who is recognized for publishing car audio and car show videos on his THELIFEOFPRICE channel. 

Jonathan Price has turned his passion for car audio into an e-commerce 8-figure business within 5 years. He went from working out of his parent's attic to over $20M in sales online and has a thriving community of over 500k YouTube Subscribers.

In this conversation, Omar and Johnathan discuss:

• Johnathan's origin and upbringing
• From small-town living to massive think
• Don't listen to people who say "stay humble"
• Success is about freedom and helping others
• Boss vs Leader
• Owning a business vs your business owning you
• Building a team
• Creating a business for family
• Working smarter vs working harder
• Overcoming old programming
• E-Commerce
• The Life of Price YouTube
• Down4Sound

and much more!

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