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I share how my reason for becoming an entrepreneur starts with the need for freedom as a single mum and shifts over time into creativity, legacy and impact. Along the way I talk honestly about COVID, loss, rebuilding slowly and the moment I realise I have already built a brand before. 

• my original why rooted in being present for my son and choosing my own hours 
• the reality of juggling work and parenting even with support 
• my background as a performer and what self-employment teaches you 
• how COVID forces a pivot away from events 
• unexpected skills gained through years in my dad’s company 
• stepping back after losing my dad and returning at my own pace 
• my why evolving into creativity, legacy and client impact 
• remembering past wins when confidence dips 
Ask yourself what is my why and see if it’s changed, see if it’s evolved.