We've found that when we don't plan every little detail out, we market and sell more authentically. In fact, the data shows that those times when we feel most passionate and aligned to our true selves, we've had the greatest reach and engagement and sales success as entrepreneurs. 

So we are wondering - is the "be yourself strategy" the best marketing strategy to follow? 

Where we struggle when we try to implement the "be yourself" strategy, is with how much of ourselves we should be putting out there. Where does that boundary lie with how much of yourself you should be giving? After all, there is some aspect of planning that is necessary. 

Lots of experts recommend being 75%-80% business and 20-25% personal with your content marketing. But, if we're TRULY being authentic, wouldn't that mean that you're showing up based more on instincts than on a strategic plan?

In this episode, we explore authentic marketing. What does authenticity actually look like - and how do you know if you're being authentic in your approach to marketing your business?

Listened to the entire episode? Create your values mind map by:

1. Finding a list of values online
2. Circling the ones that stand out to you
3. Picking your top 3 values and write them down on a separate document or page
4. Start creating connections to the things you already do and say in your business. 

Want more business tips?

Connect with Robyn and Jess on Instagram: 

@robyn.macneill

@jess_virtualwriter

 

Connect with Robyn and Jess on Clubhouse: 

@robyn.macneill

@jess.dalrymple

 

Grab free content marketing resources:

Robyn: robynmacneill.com

Jess: jessdalrymple.com

 

 

Intro music by Danya Vodovoz