Consumers are increasingly passionate about independent food and drink, and they expect the products they find in independent farm shops, delis and cafes to taste great, have a story and meet their needs. In this episode Tara Mei of Mahalo Supplies (and Bread & Jam) talks about her experience of founding a wholesaler, as well as her thoughts on what independent retailers want – and need – from independent producers.

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You can find a wealth of videos, guides and checklists for food and drink product development in the Resources section of the Froghop website at https://www.froghop.co.uk/resources/