In this episode I spoke with Friday O’Flaherty, the founder of Running With Scissors, an agency based out of London and Auckland.

You’ll learn what a brand strategy really is, and the main myths, misconceptions, and mistakes companies make when putting together their brands approach.

Hint, there’s far more to it than colours, fonts and a logo! Brand strategy is about the vision, and the why, of the business. Why does it do what it does, and why should consumers care, among other things.