In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing.

Kati Keyes has been in pet industry sales and marketing for over 10 years now. She's worked with thousands of pet businesses and leverages her degree in psychology to identify costly mistakes and build a clear strategy roadmap to success. She's joining me today to talk about what a brand strategy is and why it's important.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

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