In this episode, Dr. Orazie Cook, shares her unique insights on the strategic, financial, and community-driven benefits of integrating a non-profit arm into a pet business.

Be sure to check out the show notes for links to any resources mentioned in this episode.

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, Jasmine DeCelle, founder of PetFluence, shares her journey from a hobbyist coder to a branding expert in the pet industry. From early experiments to launching a dedicated agency, Jasmine dives into the essentials of brand creation, especially for pet businesses.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode of the Pet Marketing Podcast, we dive into the intricacies of leveraging Amazon for pet business marketing with guest expert Stephen Gary from Accelerazon. Learn about the various Amazon models like 1P and 3P, and discover strategies for effectively managing your product presence on this massive platform to boost visibility and sales.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode of the Pet Marketing Podcast, we explore the world of short form video marketing with Beth Lambert, a seasoned expert in video production and pet business marketing. 

Discover why integrating video, especially short formats like reels, is crucial for engaging and expanding your audience, increasing conversions, and making a lasting impact on the pet industry. Beth shares practical tips on creating compelling content that resonates with your audience and enhances your brand's online presence.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, we welcome Pamela Keniston, a seasoned marketer with over a decade of experience in the pet industry. With a passion for crafting compelling content, Pamela shares invaluable insights into how strategic blogging can drive significant traffic to your pet business's website, establish your brand as a subject matter expert, and ultimately enhance your marketing efforts. Whether you're a startup or a well-established enterprise, this episode is packed with practical tips on creating a blog that not only attracts visitors but converts them into loyal customers.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, we delve into the art of storytelling through brand photography. Join Skarlet as she sits down with seasoned pet photographer Michelle Conner to explore how visual narratives can elevate your pet business. Discover the key elements of a compelling brand photo, how to choose the right photographer, and tips on styling, location, and composition. Whether you're a pet store owner, a dog groomer, or running a veterinary clinic, learn how to create a cohesive visual story that resonates with your audience and drives your marketing efforts forward.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this solo episode, Skarlet delves into the world of influencer marketing for pet businesses. She shares intriguing statistics about the impact of using pet influencers versus human influencers, along with the overall value of working with influencers in your marketing strategy.

Join Skarlet Rockwood in exploring the world of pet influencer marketing and discover how it can boost your brand's reach, engagement, and success in the pet industry.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, I talk with Kati Keyes, brand strategist and owner of Max Pet Marketing.

Kati Keyes has been in pet industry sales and marketing for over 10 years now. She's worked with thousands of pet businesses and leverages her degree in psychology to identify costly mistakes and build a clear strategy roadmap to success. She's joining me today to talk about what a brand strategy is and why it's important.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, I talk with Jessica Bay, the founder and designer behind Template for Pet Pros, a Canva template membership providing dog brands with social media graphics.

Jessica helps dog brands and pet industry social media managers put an end to social media burnout by providing time saving Canva templates so they can grow their reach and engagement without the stress of constant content creation.

We talk about creating and running our respective Canva templates memberships, why Canva is such a powerful content and design tool, and how to make the most out of it for your pet business.

If you like what you hear in this episode, you're in for a double treat. Follow the links below to grab 10 free Canva templates from each of us.

Templates for Pet Pros

FUR Social Content Club

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, I talk with Rachel Spencer, the PR genius behind Publicity for Pet Businesses, about how to get your pet business in the media.

As a pet business owner, it can often seem daunting trying to figure out where to best spend your time to get the word out about what you're up to. Rachel is an expert at figuring out not only where you want to be featured, but also how to reach out to them and what to say to get them interested in your story. 

Rachel shares with us some valuable info on why pet businesses want to be in the press and which types of media you may want to go after. She also tells us the key things every pet business owner should know and the most common mistakes you can avoid when pitching yourself to the press.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue