In this episode, I talk with Rachel Spencer, the PR genius behind Publicity for Pet Businesses, about how to get your pet business in the media.

As a pet business owner, it can often seem daunting trying to figure out where to best spend your time to get the word out about what you're up to. Rachel is an expert at figuring out not only where you want to be featured, but also how to reach out to them and what to say to get them interested in your story. 

Rachel shares with us some valuable info on why pet businesses want to be in the press and which types of media you may want to go after. She also tells us the key things every pet business owner should know and the most common mistakes you can avoid when pitching yourself to the press.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, I talk with Lorne Sederoff, VP of Channel Partnerships with Search Kings, about the newest Google feature coming to the pet industry and how you can capitalize on it for your business.

If you're a licensed professional, getting the "Google Screened" badge can help verify to customers searching for services that you're someone they can trust. This badge is verification that Google has screened your profile and verified your credentials.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

Having a solid content strategy is a big key to success or failure on social media. But there are also small tweaks you can make to increase your chances. In the latest episode of the Pet Marketing Podcast, I share 11 helpful tips for growing your pet business Instagram account. Each of these tips stands alone and any one of them can move the needle if you implement it effectively. 

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, I talk with Tori Mistick, the single dog mom behind Wear Wag Repeat, about how she's increased her website traffic by as much as 5x using Pinterest.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue

In this episode, I go over how to identify EXACTLY who your dream customers are so that you can create content that speaks directly to them. 

You may hear me mention a customer avatar worksheet that can be downloaded, and that is exclusive to participants of the Pawesome Content Workshop.

Be sure to check out the show notes for links to any resources mentioned in this episode. 

Want more Pet Marketing tips? Please subscribe and leave a review!

You can find new episodes of the Pet Marketing Podcast wherever you get your podcasts. Be sure to subscribe so you don't miss out on any juicy pet marketing advice.

Want to help more pet industry professionals find this podcast? The best way to do that is to leave a review! The more reviews there are, the more people can discover the show when they're browsing for new podcasts.

Join the FREE Facebook Community For Pet Businesses Looking To Grow Their Revenue