It’s easy to get overly excited about seeing movement within your Facebook ads’ performance metrics, particularly your ad clicks and engagements because they insinuate that your marketing efforts are making significant progress.  Although that logic posits some kind of truth, there are only two metrics that will matter at the end of the day––your ad spends and revenue.  Just because there are a plethora of digital channels and tools available to help you increase your business’s online footprint doesn’t mean that attracting attention has become cheaper. No matter how valuable your product is or how appealing your digital ads are, you won’t be getting significantly more leads and conversions if your advertising angle doesn’t align with people who are genuinely interested in your brand!  Respecting your brand is one thing, but respecting your customers will be the difference maker between being innovative or mediocre with your digital advertising efforts!  Hi, I’m Charley, and in this video, we’ll be diving into the importance of customer avatars, how to establish them, and how to smoothly implement them into your business!  #thefacebookdisrupter #facebookads #CustomerAvatar #Knowyourcustomer