Byer Co's article, "What is a Full Stack Marketer?", defines this role as a versatile professional skilled across various marketing disciplines like SEO, content, and analytics. It highlights their value, especially for startups needing broad marketing coverage without a large team. The article outlines key skills such as data analysis, content creation, email marketing, and social media advertising. It also discusses career paths for full stack marketers, the essential tools they use, and how Byer Co offers these professionals on an hourly basis. Ultimately, the piece champions the full stack marketer as a crucial asset for achieving sustainable growth in competitive digital marketing.