Jingles - http://www.musicradiocreative.com/jingles
A jingle is best known as a short singing tune that advertises a brand with a call to action. Over time and with the rise of people creating their own radio shows on platforms such as Spreaker there is a wider demand for radio jingles which voice over, vocal effects and sound effects. In reality these are not really 'jingles' in the truest sense of the word as they doesn't contain jingle singers. The technical term would be a radio sweeper or radio ID.

I'll tell you what sweepers, stingers, stabs and IDs are in future episodes of Jingles Made Easy.