The purpose of a Landing Page is to capture leads and data to convert  into a sale. You may not need a landing page. I say this because I’ve  worked with many solopreneurs and artists over the years who had no  desire to generate a sale or a lead on their website. The only reason  they had a website was to tell visitors their story. If this is the case  for you, then you should reconsider. I like to compare a landing page  to a sales flyer or a postcard. The purpose is to help people focus on a  single message. Whereas, a brochure will promote multiple products. The  same can be said for a website vs a landing page. The landing page is a  mini version of the website with a specific goal to highlight one  thing. A landing page is actionable.   For those who have multiple products and services, you need to build a  landing page for every product and service. The good news is you can  usually get away with duplicating the design and simply editing the copy  and images.   If you’re looking to give your customers an elevated experience you  should consider  building dynamic landing pages. These landing pages are  programmed to give the user a customized experience depending on what  location they’re visiting from, what time, what device, etc.