In this episode, the first episode of the podcast, I'll set the stage by sharing how I view launches and the process of launching. I dive into what we online entrepreneurs really mean when we talk about a "launch," and compare the concept of a launch to running a Biology experiment (yes, Biology)! I'm going to show you how every entrepreneur who sells an offer online is really *dun-dun-dunnnn* a Biologist! Then I'll walk you through what a launch can actually look like in terms of the time-frame and the phases of every launch.