In today's podcast, we'll be talking about what is an omnichannel merchant account. It's one of those new words that we talk about a lot on the podcast. The FinTech industry. The FinTech word is in, in its is another one of those words that, that is constantly in the news, Google updates and all that other, yeah. They either call it omnichannel or commerce. Yeah.

Everybody's calling it something a little different. So what. omnichannel, it's everything. It's basically, that's what it is. It's nice. What can you do? It's like merchants need to do so much with their business. The business was, really simple when I started doing this business in 1999, 2000. You would just go to the merchant, you put a terminal on the counter, then merchants expanded into, oh, I gotta have a website and sell on my website. We had to get 'em a second merchant account. So then they needed a second merchant account for the eCommerce. Then. Companies started saying we don't want merchant to have all these, merchant account, too many merchant accounts.

So they would give 'em what they call the Omni account. They called it so that you had your retail account where you were doing your card, present transactions, and then your Omnicom, your second account, because pricing is a little different. You'd have a second. Merchant account for your non card present transactions like for your website or virtual terminal. Now there's a few companies. There's one company we deal with has it for B2C. And then we have another company. We have Omni channel product for B2B. We'll talk about that one on a separate podcast, cuz it's the focuses are a little bit different, but with omnichannel now you can. We have one dashboard, you log into the dashboard and literally you can do everything.