MarketingBox Podcast

What is a price anchor strategy and should you use it?


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The psychology of pricing runs deeper than most people think. This strategy involves multiple prices, one with an "anchor."  Listen to how MarketingBox breaks down the price anchor strategy, see the benefits and if it's something that makes sense for you to implement in your own business.  

WARNING: You might not ever look at a pricing menu the same again!

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MarketingBox PodcastBy Shannon Coulon | Shawn Burst | Mike Paine