If you're familiar with the concept of a T-Shaped Marketer, you'll know that it's all about possessing a broad range of skills combined with deep expertise in one specific area. Similarly, T-Shaped Coaches are transforming the fitness industry by leveraging a wide knowledge base across various disciplines, while homing in on their unique specialty. This powerful approach enables them to offer comprehensive guidance, achieve better client results, and continually adapt to the ever-evolving world of health and fitness. In this podcast we dive into the multifaceted world of T-Shaped Coaching and explain how we’re looking to hire and develop them in house at Strength Matters and discuss what sets these types of fitness professionals apart. 

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