In this episode of Devora Rogers’ Change Agents: Inside Modern Insights podcast, Devora sits down with colleague Megan French to demystify market research and “insights” in plain language. Together they unpack how brands learn what people really think and do (from surveys and focus groups to modern mobile ethnography), why the work can get messy, and how a single insight can reshape products, messaging and strategy.

About the Guest

Megan French, Sales Enablement Specialist at Alter Agents

Megan French is a Sales Enablement professional at Alter Agents with five years of experience helping sales teams thrive. A former English teacher, her background in communication and writing gives her a unique perspective in the field. A proud wife and mother, Megan is always chasing her next learning opportunity.

To learn more, visit:
https://alteragents.com/

Listen to more episodes on Mission Matters:
https://missionmatters.com/author/devora-rogers