Modern advancements in farming, breeding, and production reveal that matcha is far from being a relic of the past—it is a dynamic and evolving tradition. Although the matcha enjoyed today differs from what earlier generations experienced, it maintains a lineage of ongoing development. These changes arise from the interplay of industry, market forces, and culture, creating a vibrant and interconnected community that continually influences and redefines itself.

This adaptability is what defines matcha’s authenticity. Authenticity isn’t about freezing traditions in time but about a culture’s capacity to evolve, grow, and stay relevant. Matcha’s true authenticity lies in its transformation, not in clinging to a fixed, idealized version of the past.

https://omsom.com/blogs/second-menu/how-calling-for-authenticity-can-be-a-burden?srsltid=AfmBOop7WVHOrUMzY6UuV2vxfxnIIm6DcROU60Mjn1Pw7ADtqJZW4-Ux

https://open.spotify.com/episode/3dGSrCp4Y8RVzqL96MBkNp?si=b77ed26e223e43b6