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What is Brand Storytelling? | A Messaging Strategy to Build Brand Value
It sounds like a gimmick: brand storytelling. But what does it actually mean? And is it something you should be doing?
Want to know a secret? You’re already doing it.
In this episode, I unpack the mechanics behind brand storytelling, dig into the risk we take when we don’t develop a brand strategy, and take a deep look at how stories are the fundamental building blocks of human communication and meaning creation.
SOURCES AND REFERENCES
CONNECT WITH BRYCE AT MCNABB STORYTELLING
View all episodes
By StorytelligentIt sounds like a gimmick: brand storytelling. But what does it actually mean? And is it something you should be doing?
Want to know a secret? You’re already doing it.
In this episode, I unpack the mechanics behind brand storytelling, dig into the risk we take when we don’t develop a brand strategy, and take a deep look at how stories are the fundamental building blocks of human communication and meaning creation.
SOURCES AND REFERENCES
CONNECT WITH BRYCE AT MCNABB STORYTELLING