Chris is the founder of The Content Marketing Academy - Scotland's first and only annual content marketing conference. He's also founder and host of The Marketing Academy Podcast. You can find him over at Learning-Everyday.co.uk.

Today on Digital Marketing Radio we discuss what is content marketing, with topics including:

How would you define content marketing to a small business owner?

Does content marketing include private correspondence like email?

Does every business that has a website need to be involved in some form of content marketing?

The importance of leading with your personality

If you only have 3 or 4 hours per week, should you just focus on one type of content marketing?

Is it important to publish your content at the same time every week?

Is it wise to have a schedule to produce your content before the publishing date?

What is the biggest learning experience that you have come through as a result of publishing your podcast?

What can you learn by editing your own podcast?

What are some of the biggest mistakes that businesses make with content marketing?

Why you shouldn't think of content marketing as a 'campaign'

Is it possibly to measure the impact of content marketing?

What are some of the newer content distribution opportunities in 2015?

[Tweet ""My biggest mistake was not getting offline enough" @chrismarr101"]

Software I couldn't live without

What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?

AllThings [Task management]

What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?

Slack [Team communication]

Meet Edgar [Social media management]

Sprout Social [Social media management]

My number 1 takeaway

What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?

Find a way to get your customers closer to you. Pull them in. Find a way to build a community with this one thing that you all have in common.