So exactly what is content marketing? Some mysterious realm of business that's just too scary to step into? A far off galaxy we have no business going to? It's actually a type of marketing that's not only our best way of successfully growing our author businesses but the kind of marketing we are already good at.

Seriously!

So what is content marketing?

Def:

"A type of marketing that involves the creation and sharing of online material that doesn't explicitly promote a brand but is intended to stimulate interest in its products or services."

Once you understand how content marketing applies to your fiction writer businesses, you'll be well on your way to rocking your marketing efforts.

In this episode:

1. I show you how the trailer for Star Wars: The Rise of Skywalker is a perfect example of content marketing.
2. I go over the three parts of content marketing, breaking down each one and giving examples of how it applies to fiction authors and editors.
3. Explain why fiction authors and editors should use content marketing in their business
4. Show you why the "Buy my books" posts don't work (and what to post instead!)