STAUNCH DIGITAL presents:

What is content marketing - Episode 2/7 - spam vs quality content

For more episodes - http://bit.ly/2IRo7Py 

Spamming is copy/paste content, where there's no value or good content in what you are doing. 

Don't just copy/paste and try to trick Google, it won't work. 

We're not tricking. What we're doing is providing answers at every step of the process by creating a lot of good quality content. 

So when you're creating good content, you're providing answers for your customers, to provide an understanding of something important for them. This is smart marketing.

So it might not necessarily be the answer that they're looking for, because they might not know what they are looking for. 

But while they are looking and interested in buying something, you'll be able to get this one little video into a part of the buying cycle and provide answers.

Join Paul Finn and Mark Schofield as they discuss content marketing.

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