This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T.

Audience questions answered:

Does E-A-T matter for tech blogs?

Is being mentioned on a big news site good for E-A-T?

Does adding expert reviewers help?

How would an ed-tech platform increase E-A-T?

How do you measure E-A-T?

Should you update old articles that were not written with E-A-T in mind?

Common E-A-T mistakes and misconceptions

Examples of sites doing well after improving E-A-T

How do you do an E-A-T audit?

Marie's QRG Book: https://mariehaynes.com/book

Links

SMX Next: https://marketinglandevents.com/smx/next/agenda/

About the QRG:

https://services.google.com/fh/files/misc/hsw-sqrg.pdf

The QRG:

https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf

How search works:

https://www.google.com/search/howsearchworks/how-search-works/ranking-results/

Efficient storage and query of schemaless data

https://patents.justia.com/patent/20220358160

Google’s Guide to creating helpful content

https://developers.google.com/search/docs/fundamentals/creating-helpful-content

The video version of this podcast will be up on YT soon!