In this episode of Behind the Brand, hosts Taylor and Kelly sit down with Amy Sip of ASIP Consulting to discuss her journey in the human resources field and the concept of fractional HR. Amy shares her experiences transitioning from employee to entrepreneur, the importance of networking, and how businesses can benefit from fractional HR services. The conversation also touches on trends in HR, the significance of a strong online presence, and advice for aspiring entrepreneurs.

Takeaways

• Amy Sip has over 20 years of experience in human resources and business management.
• The concept of fractional HR addresses the needs of businesses that require part-time HR expertise.
• Networking and referral partners are crucial for business growth and success.
• Many small businesses are unaware of the legal compliance requirements they must follow.
• A strong online presence is essential for portraying a professional image.
• Executive placement is a new service offered by ASIP Consulting, complementing existing HR services.
• Educating clients about their benefits is a key part of Amy's role.
• Entrepreneurs should utilize available resources and seek help when needed.
• Remembering your 'why' can help navigate the ups and downs of business.
• Outsourcing tasks outside of your expertise can lead to greater efficiency and success.

Chapters

00:00 Introduction to ASIP Consulting and Amy Sip

02:55 Amy's Career Journey and the Birth of Fractional HR

05:59 The Importance of Networking and Referral Partners

08:58 Understanding Fractional HR and Its Benefits

12:07 Trends in HR and Legal Compliance

15:02 The Role of Online Presence in Business Growth

18:03 Expanding Services: Executive Placement

20:54 Advice for Aspiring Entrepreneurs and Business Owners

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