<p>GEO is changing how people search—but is it replacing SEO? Our Director of SEO, Emily Murrah, breaks down what Generative Engine Optimization actually means, how it compares to SEO, and what practices should (and shouldn't) be doing to show up in AI search tools like ChatGPT, Gemini, and Perplexity. </p>

GEO is changing how people search—but is it replacing SEO? Our Director of SEO, Emily Murrah, breaks down what Generative Engine Optimization actually means, how it compares to SEO, and what practices should (and shouldn't) be doing to show up in AI search tools like ChatGPT, Gemini, and Perplexity.

<p>GEO is changing how people search—but is it replacing SEO? Our Director of SEO, Emily Murrah, breaks down what Generative Engine Optimization actually means, how it compares to SEO, and what practices should (and shouldn't) be doing to show up in AI search tools like ChatGPT, Gemini, and Perplexity.&nbsp;</p>

What Is Generative Engine Optimization?

Are you an oral, aesthetic, or other elective healthcare professional looking to get more new patients with your digital marketing strategy? Then you’re in the right place. 

Neon Canvas is a people-first, multitool marketing team that functions as a natural extension of your growing practice. By telling your brand’s story, we do whatever needs to be done to drive your ROI, no matter the task – and we do it all from one full-service hub. 

Follow along with the Neon Buzz podcast as our panel of experts answers your digital marketing questions with specialized, actionable tips you can implement today. 

Subscribe to watch bi-weekly podcast episodes covering topics like social media marketing, lead nurturing, local SEO, and so much more. We’ll meet you in the comments.

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Are you an oral, aesthetic, or other elective healthcare professional looking to get more new patients with your digital marketing strategy? Then you’re in the right place. Neon Canvas is a people-first, multitool marketing team that functions as a natural extension of your growing practice. By telling your brand’s story, we do whatever needs to be done to drive your ROI, no matter the task – and we do it all from one full-service hub. Follow along with the Neon Buzz podcast as our panel of experts answers your digital marketing questions with specialized, actionable tips you can implement today. Subscribe to watch bi-weekly podcast episodes covering topics like social media marketing, lead nurturing, local SEO, and so much more. We’ll meet you in the comments.

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What Is Generative Engine Optimization?

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