Today's tale is about one man, Tariq Fancy, founder of Rumie.org. His journey from corporate-financier to creating a startup with meaning and contributing back to the community.

It is also a eye-opening thinkpiece about greenwashing. So what is greenwashing?

  What is Greenwashing?

Greenwashing is where a company, organisation, or even an individual goes out of their way to make themselves look as though they are taking a responsible attitude to the environment, even though they are not. In particular, In order to portray an image of environmental responsibility despite evidence to the contrary.

In other words, it is a form of ‘spin’ where those who are responsible for pollution and other environmental damage try to make themselves appear as responsible environmental stewards.

Greenwashing is a form of false advertising and should not be tolerated under any circumstance.

But unfortunately, it is a tactic that is utilised by many companies and individuals.

In this episode, I hope to show examples of Greenwashing and how it has been done.

To check out Tariq's work visit rumie.org

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