This week I spoke with David Miltner, the Head of Growth, DACH, for Fiverr. David’s worked in growth roles at some great companies including citeecar, Europcar Group (where we worked together), and Fiverr.

As a Growth marketer, David works across the whole marketing funnel from acquisition to retention, finding optimal communication channels and timings, and product improvements that will really stimulate their core KPIs.

Customer feedback, and product marketing are also key parts of a growth role, and growth within a company, and hiring the right person who can get stuck into all 3 of these areas will work wonders for your business.

Acquisition teams have their targets, retention teams have their targets, and product teams have their roadmaps. A growth function, or at least mindset, is key to linking up these departments to ensure they’re all working towards the end goal of happy, loyal, valuable customers.