002: What is Inbound Marketing and How Does it Compare to Other Forms of Marketing?

Welcome to Episode 2 of the Inbound Marketing Today podcast! On today's episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing.

What you will learn in today's episode:

The history of marketing and how it has shifted

What inbound marketing is

How inbound marketing compares to other forms of marketing

The 4 phases of the inbound marketing methodology

The 3 steps in the buyers journey

What a buyer persona is and why you should be using it

Find us on the web at InboundMarketingToday.com.