You can watch TV programming in 3 different manners: antenna, cable, and through an internet connection. OTT is watching TV through your internet connection via a connected TV, tablet, mobile device, or computer. So how can you take advantage of OTT in your marketing strategy? Paula Osika from WGRZ in Buffalo explains the most effective ways to target your audience through OTT.

What is OTT?

Monday Marketing Huddle Show 

The D2 Media Team is a full-service advertising agency built by two experienced, talented women who have worked in media and marketing for 30+ years. Our agency is driven to get the best results for our clients. We use our collective experience and knowledge to help our clients build winning strategies. We ask a lot of questions and then roll up our sleeves to develop a solid, results-driven plan. Whether it’s digital media, traditional advertising and marketing, branding, lead gen and creative, or a blend of all-of the above, we are happiest when our clients are winning! Our model is Simple. We hand select the Best Media Partners in the Business to provide you your Advertising Dream team without the heavy monthly retainer’s other Agencies charge.

Business

Marketing

Monday Marketing Huddle Show The D2 Media Team is a full-service advertising agency built by two experienced, talented women who have worked in media and marketing for 30+ years. Our agency is driven to get the best results for our clients. We use our collective experience and knowledge to help our clients build winning strategies. We ask a lot of questions and then roll up our sleeves to develop a solid, results-driven plan. Whether it’s digital media, traditional advertising and marketing, branding, lead gen and creative, or a blend of all-of the above, we are happiest when our clients are winning! Our model is Simple. We hand select the Best Media Partners in the Business to provide you your Advertising Dream team without the heavy monthly retainer’s other Agencies charge.

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What is OTT?

What is OTT?