How can businesses utilize both online and offline data to appropriately target prospects with a high ROI and tangible conversions? Semcasting is an IP targeting solution that incorporates data from consumers, businesses, mobile devices, and internet sites to create qualified audiences for any digital campaign. Marty Agius joins us to explain how their technology helps marketers get results.

The social media landscape is an evolving space, with new apps and platforms being introduced all the time. Does growing up with social media change the perspective on how best to utilize it to grow your business? D2 Media Marketing Coordinator intern, Megan Hovey, shares her thoughts on how businesses can utilize social media to acquire new customers.

What are the differences between online and offline marketing opportunities and when it is more advantageous to use offline tactics to reach consumers? Shelli Fitzsimmons of MNI Targeted Media explains how magazines and cover wraps are a unique and targeted way to showcase your business to potential customers.

Do you listen to a streaming audio platform for music and podcasts? Did you know you can reach engaged, local consumers through these services? Paige Kotsilimpa of Pandora joined us for this week's podcast to share how business owners can leverage this platform to reach their target audience and how they can measure results.

What is OOH media and is it affordable? Out-of-home is any advertising you see, outside of the home, like on buses, shelters, and convenience stores. Is it affordable and how do you measure results? Debbie Richards of Gateway Outdoor Advertising explains the effectiveness of outdoor media and what the necessary elements of a successful campaign are.

What are the benefits of being a member of the Greater Rochester Chamber of Commerce and how can it help market your business? Besides providing content and resources, the Chamber can also help advertise your business through e-mail blasts, sponsored social media posts, ads on newsletters, and more!

What are the keys to successful marketing? Rich Ide, VP of the Ide Family of Dealerships, says how you communicate is just as important as the messaging your delivering. His tips for success include keeping your message simple, be upfront, be genuine, and know who your audience is.

You can watch TV programming in 3 different manners: antenna, cable, and through an internet connection. OTT is watching TV through your internet connection via a connected TV, tablet, mobile device, or computer. So how can you take advantage of OTT in your marketing strategy? Paula Osika from WGRZ in Buffalo explains the most effective ways to target your audience through OTT.

What is public relations and why is it important to the day-to-day operations of your business? Mike McDougall of McDougall Communications shares how the execution of public relations campaigns differs based on a business' need and if they're dealing with a crisis situation. So when is the best time to create a crisis plan and what steps should you take if you find yourself faced with one? Mike shares tips and strategies for getting the right message out to the public.

Sports are more popular and ever and ESPN is the big name in the sports arena. Can you advertise on ESPN at a local level and can it fit in your marketing budget? It doesn't matter how you're watching sports or catching up on highlights! Emily Dillinger of Good Karma Brands explains how ESPN's digital suite of products can deliver local, brand-safe exposure for your business with a highly-engaged audience.