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What is OOH media and is it affordable? Out-of-home is any advertising you see, outside of the home, like on buses, shelters, and convenience stores. Is it affordable and how do you measure results? Debbie Richards of Gateway Outdoor Advertising explains the effectiveness of outdoor media and what the necessary elements of a successful campaign are.
By Darcy Garbin & Debbie PonteraWhat is OOH media and is it affordable? Out-of-home is any advertising you see, outside of the home, like on buses, shelters, and convenience stores. Is it affordable and how do you measure results? Debbie Richards of Gateway Outdoor Advertising explains the effectiveness of outdoor media and what the necessary elements of a successful campaign are.