Acquiring new customers has become really difficult and expensive. Instead of focusing on sales and marketing, Product-led companies now focus on improving their product and making it their main marketing channel.

In this interview with Eric Boduch, co-founder at Pendo, we discuss Product-led growth. What the heck is that and how can a new SaaS business become product-led?

Key takeaways: - How to structure your organisation in a product-led manner - How traditional roles evolve in the product-led era - How can a product with a steep learning curve apply the 'show/don't tell' principle without risking.

The interviewee: Eric Boduch serves as the Founder, Board Member, VP of Marketing and Chief Evangelist of Pendo.io.

The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.

About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.