Renaud is back with Adrian this time and they're discussing the concept of quality.

You'll learn the difference between 'Little and Big Q,' why customer expectations matter, and how to drive quality improvement with your suppliers.

Importers know that quality is important, but are you taking a holistic view that can improve product quality as early as the design stage rather than quibbling over defective pieces with your supplier after production is over? After listening to this episode, you'll want to!

00:00 - Greetings and Renaud's first in-person presentation in 3 years (!) at the Global Sources show in Hong Kong.

You can rewatch Renaud's presentation about how to find the RIGHT suppliers on the Sofeast LinkedIn page 👀 

03:27 - Today's topic: What is Quality?

04:42 - 'Little q' quality.

09:45 - 'Big Q' quality.

11:38 - Deming's Total Quality Management principles.

13:36 - Juran: A smart definition of quality.

18:59 - Getting away from 'Little q' quality.

20:35 - Customer quality expectations differ from product category to product category.

23:40 - David Garvin's book: Managing Quality.

35:57 - Summary about quality.

38:40 - Wrapping up.

• Quality Control Plan: Defining Expectations Before Production

• Connect with us on LinkedIn

There are more episodes to come, so remember to subscribe! You can do so in your favorite podcast apps here and don't forget to give us a 5-star rating, please:

• Apple Podcasts