In this week’s episode of The DTC Hotline, Richard “The Professor” Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of Ecommerce Strategy) to answer the toughest operator questions—live from the Hotline.

They tackle:

• How to structure BFCM offers that boost perceived value without killing your margin

• Why “returning customer media” might be more incremental than you’d expect

• What Spend-to-aMER modeling can reveal about overspending (or underspending) this Q4

• The evolving role of aMER in brands with high repeat revenue

• How to sequence your Black Friday offer ladder—and why bundles, thresholds, and gifts still win

• The future of media mix modeling, and where incrementality testing is headed next

This is where your ecommerce questions get answered—direct, practical, and unfiltered.

Call or text us your question: 866-DTC-2263

Show Notes:

• Join over 15,000 merchants protecting their revenue with Chargeflow. Using our promo code CF30 and start saving money, time, and sanity today: https://www.app.chargeflow.io/auth/sign-in?utm_source=ctc+hotline%2C+podcast&utm_medium=cpc&utm_campaign=CTC+Hotline+%26+Chargeflow&utm_id=CTC+Hotline

• Interested in ADmission? Learn more at https://www.youradmission.co/

• Explore the Prophit System:

  https://www.prophitsystem.com

  
  

The DTC Hotline mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm