The Science of Social Media

What is the Ideal TikTok Length?

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Today we’ll be discussing a topic that we have been asked several questions about: what’s the ideal length for a video on TikTok? More specifically, we explore whether there is a one best TikTok length and look at examples from content creators who make both short and longer videos on the platform.

I hope you enjoy the episode! We’re testing the waters to see if we can get this show back up and running, so make sure you give us a shout on social media if you want to hear more episodes.  As always we'd really appreciate a review and five stars on Apple Podcasts, Spotify (or wherever you listen to the show).

Cheers!

Phill 

Shownotes: 

  • Ideal TikTok length data: https://twitter.com/stokel/status/1459171303227904000
  • Wired article: https://www.wired.co.uk/article/tiktok-wants-longer-videos-like-not
  • TikTok want longer videos: https://www.protocol.com/entertainment/tiktok-longer-videos-ads
  • Paris Hilton's 10-min long TikTok: https://centennialbeauty.com/how-hiltons-10-minute-long-advertisement-won-tiktok/
  • Umber's TikTok: https://www.tiktok.com/@bufferapp/video/7192654781238758699?lang=en
  • Jess Hunt's TikTok: https://www.tiktok.com/@jesshunt02
  • Research on TikTok CTR: https://www.tiktok.com/business/library/Auction_Ads_Creative_Tips.pdf
  • Naomi Burtt's TikTok: https://www.tiktok.com/@naomiburtt
  • Mitra's viral TikTok: https://www.tiktok.com/@bufferapp/video/7195600797516893486
  • TikTok best practices: https://buffer.com/resources/get-started-on-tiktok/
  • How to gain more TikTok followers: https://buffer.com/resources/tik-tok-how-to-get-followers/
  • Best time to post on TikTok: https://buffer.com/library/best-time-to-post-on-tiktok/
  • Get started with Buffer: https://login.buffer.com/signup?product=buffer&plan=free


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