What Is This Behaviour?

On Friday 5th August 2022, we launched the WITB 101; our annual, growing, open resource of 101 South Asian people going against the grain. Lock in to Aaron, Almass & Reuben tapping into the WITB 101's inception and the anticipation of the big day.

As three seperate artists with public profiles, personal branding is something we can’t ignore. But what exactly is a personal brand nowadays? Is it seperate from our authentic selves? And what’s the best way to curate one? If that’s even actually possible.

Multi-award-winning Global Head of DEI at M&C Saatchi Group, Taz, talks to us about her purpose-led journey from teaching to becoming the only woman of colour in a leadership position at her current company, covering the joys and pains of doing such meaningful yet heavy work. 

We share stories on how travel is shaping us, it's importance in helping us understand the world, and we throw in a few travel hacks for good measure.

Academy Award®, BAFTA, and Independent Spirit Award-winning filmmaker Joseph talks candidly about his journey from music journalism to being the first Patel to win an Oscar - and how important moments like these are for the South Asian community. 

We're two! And we're honoring it by taking stock of another year in the pod game, sharing our ups and downs, and what we've observed in the global pioneering South Asian scene. 

Ahead of The Dialled In Festival on 9th April 2022, Aaron and Almass chat to Aneesha and Kavya about navigating the music game as an artist, a manager, and a DJ; from working to your own tempo right down to how they formed their dynamic duo partnership. 

Reva, a Creative Director and Stylist based in Los Angeles & New York,  talks about the importance of building a creative community and how she is experimenting with the way visual culture can educate, shape & express the world around us.

All three of us give and receive mentoring, and agree that without it, navigating life and work would be a lot more challenging. We talk about how to find and approach a mentor, the difference between a mentor and a coach, and how certain lessons have shaped us.